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Seoul is the capital city of Korea divided into two major areas by the Hangang River. Literally meaning south of the river, Gangnam is a mainly commercial area located south of the Hangang River. This region is a compact mass of multi-national companies, financial businesses and language institutes. Also in the Gangnam district are the Apgujeong-dong and Cheongdam-dong neighborhoods, which are often referred to as the Rodeo Drive and Beverly Hills of Korea. It is a dynamic city that never sleeps, home to new inventions being developed daily and fast-changing fashion, food and lifestyle trends. It is also the center of hallyu (Korean wave), attracting millions of K-pop fans from all over the world.